PA faculty often find themselves in a quandary about how to generate scholarship. The traditional bench research is rarely a solution due to a lack of traditional research-PhD background of many faculty members. The good news is that with some creativity and mentoring faculty can find opportunities for scholarship embedded within their everyday lives. The classroom provides a fertile laboratory for data collection and analysis. Pedagogical innovations can be documented and prove suitable for publication. The scholar-practitioner model is arguably the most successful route for PA faculty to achieve tenure and higher rank.